The birth
Most Indian consumers are drawn to expensive Indian and foreign brands based on a perception that they are great.
Despite exorbitant pricing for average products, consumers desire to experience them and feel uplifted by the association.
Reason to be
Created with the singular objective of developing meticulously crafted, high-quality brands. Designed to resonate with both young and mature audiences, these brands appeal to their aspirations, becoming part of their everyday lives and enjoyment.
Vision
To be the most trusted and innovative leader in high-quality consumer goods, enriching everyday life and creating lasting value for our customers and communities.
Mission
To provide exceptional products that bring joy and convenience to every home. We are dedicated to continuous innovation, upholding the highest standards of quality, and fostering a culture of aspiration and responsibility.
The three pillars of our existence
Quality
Innovation
